HOW AN ARMY OF DIGITAL DETECTIVES HELPED LAUNCH A CRIME CHANNEL

Foxcrime was entering Indian’s ulltra-competitive TV market. With a bewildering variety of channels to compete with, we knew a very distinctive campaign idea was required.  The answer was a good old-fashioned murder mystery. One which invited crime buffs to play the detective.

Results: Recruited 180,000 online detectives. Grew audience by 20%