how being direct paid off for Marina Bay Sands

All benchmarks beaten for View-Through Rate and Click-Through Rate.
(Being direct has its advantages.)

video ads

We ran these in 7 key markets across Asia. Using humour paid off, judging by those results.

Distilling the idea into simple banners required some appropriately direct creative.

Carousel ads highlighted the other benefits of booking direct.

Aveeno Assist

Mola TV

TDF Derma

Floating Utopias

MBS Nightlife