WHEN IT PAYS TO GO BIG
Everything about Marina Bay Sands is big. And its scale is reflected in the huge choice of nightlife options. So when our client asked us for a campaign that would encompass all 24 of their bars, restaurants and nightclubs, we didn’t think small.
online video
This is the “brand piece”, covering bars, clubbing and late-night dining options. We then developed standalone 15 sec cut-downs of the piece, each of which focussed on specific nightlife offering. Thus delivering additional value to our client
banners
We supported the video ads with a banner campaign covering the key offerings: bars, clubbing, dining and date night.
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